Case Studies

Outcomes that
speak in numbers.

Three detailed case studies documenting the acquisition challenges, strategic frameworks, implementation phases, and measurable outcomes we delivered for real clients.

The Challenge

A regional insurance provider was generating 2,400 leads per month at a cost-per-lead of $87. Conversion rates from lead to policy were 4.2%, with no visibility into which channels were producing the highest-value customers.

The Strategy

Deployed IntelliSegment to analyze 18 months of closed policy data, identifying three high-LTV customer cohorts. Rebuilt paid search and social campaigns around these segments, implemented FunnelIQ to identify a 68% drop-off on the quote form, and deployed RevenueLink to connect campaign data to policy revenue.

Measured Outcomes

Cost Per Lead

$87$41

-53%

Lead-to-Policy Rate

4.2%9.8%

+133%

Monthly Lead Volume

2,4005,100

+113%

Revenue Per Lead

$312$689

+121%

Performance Trajectory

Implementation Phases

Days 1–14

Audit & AnalysisFull acquisition audit, CRM data analysis, funnel mapping

Days 15–30

SegmentationCustomer cohort modeling, lookalike audience construction

Days 31–60

Campaign RebuildCampaign restructure, landing page optimization, bid strategy

Days 61–75

Attribution SetupRevenueLink deployment, policy revenue attribution

Days 76–90

OptimizationContinuous testing, audience refinement, budget reallocation

Your Case Study

Results like these start with a strategy session.

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Outcomes thatspeak in numbers.

Results like these start with a strategy session.

Outcomes that
speak in numbers.